Selling Solar Panels and Steak in Cuba
Assisted purchases put U.S. goods in Cuban homes: food, and the solar power the blackouts made essential.
Tim Parsa · Co-Founder & CCO, QvaPay · 4 August 2026 · 3 min read Subscribe
Cuba's grid fails for hours a day and its stores run short of basics. Across the water are suppliers with everything: solar panels, batteries, meat, medicine, tools. The problem was never supply. It was paying for it.
Ana in Orlando buys a solar kit with a battery bank for her parents in Cienfuegos, and a box of beef for her mother's birthday. A week later the fridge runs through the blackout.
Illustrative example; not customers.
Erich García Cruz launched QvaPay in Cuba in March 2020. Today he leads QvaPay, Inc., the U.S. company that runs the service under U.S. law. He knows what a solar panel means in a Cuban home.
U.S. goods, Cuban households, and a sanctions-screened rail between them: Techno-Cubanism, one solar kit at a time.
Assisted purchases put U.S. goods in Cuban hands without a Cuban card.
| Flow | How we grow it | U.S. tech meets Cuban talent |
|---|---|---|
| Assisted purchases U.S. payer: §515.533 with SCP · from a Cuban balance: pending with OFAC | SkyMind completes card purchases on the customer’s behalf; more U.S. merchants, more categories. | Cuban buyers get U.S. goods and software without a card of their own. |
The potential. Remittances into Cuba run an estimated $1.1–2B a year (2024; estimates vary). At the Dominican Republic’s rate per person, Cuba would receive about $9.8B, five to nine times today. That is the market QvaPay is built to serve.
| Market | Cuba today | Cuba at the Dominican Republic’s rate per person |
|---|---|---|
| Remittances received | $1.1–2B 2024 est., estimates vary | $9.8B DR total $11.9B (2025) |
A scenario, not a forecast. The Dominican Republic received $11.9B in remittances in 2025 across 11.4 million people, about $1,040 a person; at that rate Cuba’s 9.43 million people would receive about $9.8B a year, five to nine times today. Method and sources.
Port arrivals in Cuba were down 28.2% year on year through August and 49.4% against 2019, the steepest drop in seven years. On cubanew.com ↗
Sources
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