The World (PRX / PRI public radio) · Sep 30, 2026
Cuba's economic reforms attract investors
Ricardo (Ric) Herrero · Executive Director, Cuba Study Group; Advisor, Proyecto Cuba Emprende
Cuba is under intense economic pressure from Washington, as Havana opens more space for private business and foreign investment. At the same time, Cuban American investors in Florida are already positioning themselves for potential opportunities on the island. The World's Tibisay Zea looks at whether this opening could mark a real shift for Cuba's economy — which may benefit first and how much say ordinary Cubans will have in what comes next.
More from Ric Herrero in our partner guide: Cuba's third act as a startup nation
- Herrero on Reform Watch →Ric Herrero's analysis of Cuba's reforms on our Reform Watch page, including his CFR testimony on bank access for Cuban entrepreneurs.
- Cuba Study Group on Ecosystem →Cuba Study Group's entrepreneur training programs — 13,000+ trained through Proyecto Cuba Emprende.
- Herrero on U.S. Bank Access (Sanctions page) →Ric Herrero's CFR testimony explaining why Cuban entrepreneurs lack U.S. banking access.