Brand kit
cubanew — brand identity
The design system behind the New Cuba Opportunity Atlas. One palette, one type system, one set of components — so every card, article and map surface reads as one thing: clear, verified, forward-looking.
Logo & wordmark
◆New CubaOpportunity Atlas
Wordmark: “New Cuba” (Inter Bold) + “Opportunity Atlas” (JetBrains Mono, uppercase, tracked). Mark: a brand-gradient tile. Domain voice: cubanew.com.
Color
Brand gradient
brand1
#10b981
emerald
brand2
#06b6d4
cyan
brand3
#3b82f6
blue
Accents
atlas
#0284c7
links · primary sky
invest / private
#059669
emerald · the support lane
risk
#ea580c
Helms-Burton Title III
state / sdn
#dc2626
state · sanctioned
jv
#d97706
joint venture
Ink & surfaces
text
#0e1828
fog
#46586f
ghost
#8493a8
line
#e2e8f1
surface2
#eef2f8
bg
#f4f7fb
Typography
Kicker · JetBrains Mono
Display / H1 — Inter Bold
Section / H2 — Inter Semibold
Body — Inter, text for emphasis, fog for prose, ghost for captions.
Data / dates / code — JetBrains Mono
Components
★ Top pickEU✅ Existing🚧 Proposed
Sector color system
Every asset type has one color + one glyph — used on map markers, chips and legends (single source of truth: lib/sectors.ts).
⚓
Ports
#38bdf8
🚆
Rail
#a78bfa
🛣️
Roads, bridges & tunnels
#818cf8
⚡
Energy & power plants
#f59e0b
💧
Water
#22d3ee
⛏️
Mining
#f97316
🌾
Agriculture
#84cc16
🧬
Biotech
#2dd4bf
🏝️
Tourism
#f472b6
🏪
Private sector
#22c55e
📡
Telecom
#60a5fa
🏭
Manufacturing
#fb7185
🏬
Retail
#e879f9
🥃
Rum
#fbbf24
🚬
Cigars
#d4a373
🏗️
Industrial zone
#94a3b8
✈️
Airports
#34d399
🛩️
Air Taxiports (eVTOL)
#5eead4
🚀
Spaceport
#a855f7
Solid ring = real / existing Dashed ring = proposed (to build)
Voice
- ✓ Verified or nothing — every fact traces to a real source; no invented figures.
- ✓ Forward-looking, never a solicitation — the future free Cuba, plainly caveated.
- ✓ US-first partners, ownership-checked — no China / Japan / Korea / Russia parents.
- ✓ Bilingual by default — EN + ES, first-class.
- ✓ Real vs proposed is always explicit — solid vs dashed, “existing” vs “proposed”.
- ✓ Support, not equity — the OFAC-compliant lane, stated the same way everywhere.
Source of truth in the repo: BRAND.md · tokens in tailwind.config.ts + app/globals.css · sectors in lib/sectors.ts.